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Go Faster: Graphic Design On Sports Cars
If you’re into sports cars AND graphics, you might be interested in a new hardback book about both of those things called “Go Faster: The Graphic Design of Racing Cars” by Sven Voelker.
The book discusses how numbers, stripes, logos and colours are not just thrown onto the car “willy, nilly” (official design term, ahem) by the marketers, but rather strategically placed by teams of designers.
The book has over one hundred example of racecar graphic design as well as a number of blank models on which you can imagine your own designs.
Here’s a few images from the book.
Images from Top Speed
Tags: Cars, Graphic Design
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Hi Jennifer,
I remember reading an article about the Jaguar Formula 1 team (yes it was a couple of years) and the designers, the graphic ones not the car ones, spending a lot of time choosing the right shade of green for the car and testing it in different light conditions. This was to try and get maximum visibility for the TV camera’s. They could have done this by producing a winning car……… but that’s another story.
Glad to see a picture of a Martini car, they always had interesting layouts no matter if it was a Rally or Sports car.
I will have to check out the book. Thanks.
ha, ha Fran. Yes you would think it would be winning car first, colour second!
As a woman though, I have to say colour has always been a major consideration for me when buying all my previous cars, many of them being complete bangers. But as long as the colour was nice