Website Navigation: 9 tips to consider on how your site will look and how customers will navigate through it

Jun 28, 2006 by Jennifer Farley

Good web sites begin with a good design that is simple to use. The design and content on the homepage should grab the visitor’s attention, and the inner pages should be easy to navigate through. Make sure that visitors can find information easily and use language the visitor will understand rather than the company’s internal lingo.

Visitors should be able to tell immediately what the company does.
It should take visitors no more than two clicks to find the info they want.
Visitors should know where they are within the web site at all times. Make the menu system obvious.
Include a Frequently Asked Questions (FAQ) section
Make the site accessible – use sufficiently large fonts and images with alternate descriptions.
Use visuals that are useful, for example, photographs of products, maps with directions. Avoid unnecessary distractions.
Provide quality content – make sure it is written well and spelled correctly.
Go easy on the buzz words.
Provide a link to the homepage on every page so that in one click, users can get back there.