Web Design : No Site, No Sales

Jun 19, 2006 by Jennifer Farley

Researched commissioned by the hosting company 1&1 has found that 85% of 1848 people polled said they would be wary of buying from a company that did not have a website. The web is now so intrinsically linked to business that not having a site means that customers will not buy from you.

The research also revealed that one in five small businesses had no idea of the importance consumers place on having a website. Consumers expect every business to have a professional web presence and second-rate sites are seen as a turn-off.

One of the problems with not having your own website is that you lose the chance to build trust with potential clients. People won’t buy if they don’t have a sense of trust. If you look at the Ebay, much of the buying (and selling) is based on the feedback and ratings system.

Even a basic static site is extremely useful. There is a real commercial reason for having an online presence today.